my step-brother John Rostron has developed an idea called Sleeveface over the last few months - from a social object on Facebook into a blog based website and now into the news! From that initial idea will come a book and who knows what additional opportunities.
Whilst a niche idea, it has today made both the BBC News website and the Mirror
This is a cross-over story to make any Web2.0 / social software fan drool - in that the initial idea has generated a cash opportunity - that's the way to make it work - but the key here is that the guy leading the charge is a rock promoter - is there a new wave role for a similar role within the social software domain?
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