You can't control the conversation - it happens outside the hierarchy
The conversation is rich and the people having the conversation have power
The conversation needs to be authentic - real / untutored / unplanned
The conversation precedes the transaction
Customer relationship management = customer exploitation
Customers don't acknowledge that there is a relationship
Management manga
Mass / mob rule
The web is slightly broken
What is Vendor Relationship Management? Multiple customers affecting the vendor
Consumers aggregating their own clickstream - aggregating information from Amazon, ebay and Waterstones
Identity - who we are affects the conversation
The audience isn't sitting in the dark now - cluetrain turned the house lights on