I've been watching a conversation develop today regarding Dell's brand presence - started and facilitated by Hugh of gapingvoid fame but involving many knowledgable people helping Dell become more interesting and relevant (and consequnetly less embarrassing to buy).
This is "the discussion" in veritas that the Cluetrain talked about.
Walkers Crisps have got it too! Take a look at their programme to get consumers to create their products.
Bit by painful bit the picture is staring to filter into consumer market - and I know that the enterprise wants to make it work but is still trying to find the "killer app".
I love it when a plan (starts to) come together as the A-team used to say.
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